Tag Archives: publicist

Four Must Haves for a Successful Book Tour

1. Hire a publicist. Not only should your publicist schedule your book events, she should also make your hotel and travel arrangements. This extra service is worth the expense, since it prevents missed opportunities. I only listened to half of this advice by hiring a publicist to arrange only the book signing events. Because my publicist did not plan my travel arrangements, I ended up being unable to reschedule one leg of my flight to take advantage of a last minute TV interview. If my publicist had managed the entire trip, this would not have happened.

2. Hire an author escort or roadie. An author escort meets you at the airport, takes you to your hotel, and drives you to the event. She may also highlight points of interest in each city and suggest places to go for meals. If you can’t afford an author escort, you can also hire a roadie who will carry your bags to and from the airport, drive you to your hotel and events, and take pictures for your website. The roadie won’t pack your suitcase, so you may still forget that beautiful angora sweater on the hotel duvet, which is exactly what I did.

My Roadie
My Roadie

3. Bring your own pen. Every bookstore manager asked, “Where’s your pen?” Not only was I unaware of the expectation that each author has a special book tour pen, I only carried those fine tipped ball point pens I use to jot down notes when inspiration strikes. If I had known better, I would have purchased a red fine tipped felt pen for autographing books – red to emphasize the title and the message of happiness.

4. Bring your own bottled water. Most bookstores supplied water, but the schools I visited did not. You do not want to lean over a water fountain with a highway of students pushing and shoving down the halls between periods in the hopes of quenching your thirst. It does not work. If I had brought my own water, I would have been less hoarse and tired after giving 5 presentations in one day.

After Signing the Contract

JourneySince I’ve signed with She Writes Press as part of winning the 2014 Memoir Discovery Contest, I’ve been busy with the next steps in anticipation of a fall 2015 publication date.

I’ve sent a cover memo to the publisher for the graphic artist to start working on the cover. Although I might not have a cover to release to the public until March 2015, I’m excited to be working with a top industry professional to craft a cover-grabbing image that will cause more readers to pick up the book!

I’ve sent out queries for endorsements. Although Amy Tan is busy with a tight writing schedule, other authors are considering a back cover copy blurb including Maxine Hong Kingston. Keep your fingers crossed!

I’ve sent out requests for permissions. Whenever you quote another copyrighted poem, lyric, or book, you need permission. In my memoir, my mothers, sisters, and I sing a portion of “American Pie” by Don McLean. I’m waiting to hear if Universal Songs will grant permissions. Keep your fingers crossed again!

Although I have in-house publicity, I’ve contacted publicists for additional support for my book. Although the interview process has been grueling, I’m learning what it feels like to be an employer searching for the perfect employee. I haven’t found the perfect fit yet, but I’m still looking. If you know someone who specializes in promoting non-fiction books in Northern California, please let me know. Referrals are always appreciated.

I’m working with Nat Mundel in getting my memoir turning into a
screenplay for Hollywood.

If that wasn’t enough, I’ve been busy sending out press releases to notify the media of my contest win.

Deep breath…release… Yes, yoga has been helping me keep my balance, as well as my immediate family.


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