1. Hire a publicist. Not only should your publicist schedule your book events, she should also make your hotel and travel arrangements. This extra service is worth the expense, since it prevents missed opportunities. I only listened to half of this advice by hiring a publicist to arrange only the book signing events. Because my publicist did not plan my travel arrangements, I ended up being unable to reschedule one leg of my flight to take advantage of a last minute TV interview. If my publicist had managed the entire trip, this would not have happened.
2. Hire an author escort or roadie. An author escort meets you at the airport, takes you to your hotel, and drives you to the event. She may also highlight points of interest in each city and suggest places to go for meals. If you can’t afford an author escort, you can also hire a roadie who will carry your bags to and from the airport, drive you to your hotel and events, and take pictures for your website. The roadie won’t pack your suitcase, so you may still forget that beautiful angora sweater on the hotel duvet, which is exactly what I did.
3. Bring your own pen. Every bookstore manager asked, “Where’s your pen?” Not only was I unaware of the expectation that each author has a special book tour pen, I only carried those fine tipped ball point pens I use to jot down notes when inspiration strikes. If I had known better, I would have purchased a red fine tipped felt pen for autographing books – red to emphasize the title and the message of happiness.
4. Bring your own bottled water. Most bookstores supplied water, but the schools I visited did not. You do not want to lean over a water fountain with a highway of students pushing and shoving down the halls between periods in the hopes of quenching your thirst. It does not work. If I had brought my own water, I would have been less hoarse and tired after giving 5 presentations in one day.